
FOCUS Capital Partners Welcomes Irish Rugby Player Jordan Larmour as New Brand Ambassador
13 February 2025 – [Dublin, Ireland] – FOCUS Capital Partners, a leading corporate finance advisory firm specialising in M&A, debt advisory, equity raising and tax advisory services, is delighted to announce Irish rugby player Jordan Larmour as its new brand ambassador.
A key player for Leinster Rugby and Ireland in recent seasons, Larmour was instrumental in Ireland’s 2018 Six Nations Grand Slam victory. He made his international debut the same year and scored a stunning hat-trick against Italy in Chicago. With Leinster, he has won multiple PRO14 titles and a European Rugby Champions Cup. Known for his speed and agility as a wing and a fullback, Larmour remains one of Ireland’s standout rugby talents.
FOCUS Capital Partners is thrilled to partner with Jordan, who will represent the firm in various brand engagements.
“We are very excited to have Jordan Larmour join us as a brand ambassador for FOCUS Capital Partners,” said Robert Adams, CEO and co-founder of FOCUS Capital Partners.
“As a successful sportsperson, Jordan has demonstrated drive, leadership skills and a commitment to excellence which are qualities that align strongly with our core values as a business. As a brand ambassador, Jordan will help us connect with clients and partners who share the same dedication to achieving their goals in business.”

(L-R) Alan Kelly, Head of M&A, FOCUS Capital Partners; Andrew Kenny, Head of Tax, FOCUS Capital Partners; Jordan Larmour, rugby player; Owen Hackett, Managing Director, FOCUS Capital Partners, at Sigmoid HQ.
Rugby player Jordan Larmour said, “I’m delighted to join FOCUS Capital Partners as a brand ambassador. It’s an exciting time for the company with their continued expansion in Ireland and internationally, and I look forward to connecting with their team and clients.”
Jordan added, “Success in sport and in business share many of the same principles, so it seems like a natural fit to partner with the talented team at FOCUS Capital Partners as they work with leading Irish entrepreneurs and international businesses in the pursuit of success.”
This partnership comes as part of an exciting new chapter for FOCUS Capital Partners, who recently announced the buyout of FOCUS Investment Banking in the United States to create an international corporate finance advisory business, serving an even wider range of clients worldwide.
The firm will also celebrate its 15-year milestone with further expansion plans to open a London office in 2025.
For more information about FOCUS Capital Partners and its services, visit focuscapitalpartners.ie.
About FOCUS Capital Partners
FOCUS Capital Partners is an international corporate finance advisory firm specialising in M&A, debt advisory, equity raising and tax advisory services with offices in Ireland and the United States.
Specialising in the middle-market, and with an expert advisory team on both sides of the Atlantic, FOCUS Capital Partners is uniquely positioned to navigate the complexities of cross-border transactions and provide clients with strategic advantages in today’s dynamic global market.
For media enquiries, contact Celine Quinn: cquinn@focuscapital.ie